What does a managed ecommerce agency do?

Weekday Assembly acts as an extension of your ecommerce team. Rather than simply building a Shopify store or running marketing campaigns, we manage every stage of your ecommerce operation—from Shopify development and performance marketing to merchandising, customer service, CRM and ongoing optimisation. Our goal is to help ambitious brands grow in Europe with one experienced partner instead of multiple agencies.

Can you help our brand expand into Europe?

Yes. Helping brands launch and grow across Europe is what we do. We support everything from Shopify localisation and multilingual storefronts to GDPR compliance, paid media, merchandising, logistics, customer service and local market strategy. Whether you're launching into one country or several, we help you scale with confidence.

Which ecommerce platforms do you work with?

We specialise in Shopify and Shopify Plus. Whether you're launching a new store, migrating from another platform, improving conversion rates or developing custom functionality, our team designs, builds and continually optimises Shopify stores that are built to grow.

What industries do you work with?

We primarily work with lifestyle, fashion and consumer brands that are looking to grow internationally. Our team has supported brands including Troy Lee Designs, YETI, Super73, JanSport, Deus Ex Machina, HUF Worldwide, Heelys and Santa Cruz Skateboards, helping them build stronger ecommerce operations across Europe.

Do you offer ongoing ecommerce support after launch?

Absolutely. We don't believe in a build-and-handover approach. After launch, we continue to support your business with technical development, conversion rate optimisation, SEO, paid media, merchandising, CRM, reporting and operational management. We become an extension of your team, helping your ecommerce business improve month after month.

Why choose Weekday Assembly instead of multiple specialist agencies?

Working with several agencies often creates gaps between development, marketing, operations and customer experience. Weekday Assembly brings these disciplines together under one team, giving you a single strategic partner responsible for your ecommerce growth. That means better communication, faster execution, clearer reporting and a joined-up strategy across every part of your online business.

Santa Cruz - How we helped Scale Online Revenue by 29% While Driving Down Costs

9 Jul

Written By James Friedlander-Boss

Moving a globally recognised action sports brand from a legacy architecture to a modern, agile ecosystem requires more than just a platform migration -it requires a complete optimisation of the digital value chain.

When Shiner partnered with us to transform the Santa Cruz Skateboards e-commerce experience, the goal was clear: maximise digital efficiency, unlock hidden revenue, and build a high-performance marketing ecosystem.

The Headline Results (First 12 Months)

+29% Increase in Total E-Commerce Revenue YoY.
-20% Reduction in Total Paid Media Spend.
Hyper-Optimised Efficiency: Massive gains in Return on Ad Spend (ROAS) and customer lifetime value.

The Foundation: The 'Assembled' Theme Advantage

The cornerstone of this digital transformation was migrating the storefront from Magento to Shopify, powered by our proprietary assembled theme.

Every pound spent on marketing is wasted if the storefront can't convert the traffic. The Assembled theme acted as the ultimate catalyst for growth by solving the technical limitations of the legacy setup:

Lightning-Fast Performance: Drastically reduced page load times, directly lowering mobile bounce rates and keeping high-intent skaters on the site.
Conversion-First Architecture: Merchandising features built specifically for complex product catalogs (from hardware and decks to lifestyle apparel).
Frictionless Checkout: A streamlined path to purchase that immediately recovered trapped revenue from historical cart abandonment.

The Conversion Flywheel: By significantly lifting the site’s baseline conversion rate, the Assembled theme instantly made every single dollar spent on paid acquisition work twice as hard.

Paid Media Overhaul: Doing More with Less

The 20% reduction in spend wasn't about scaling back ambition—it was about eliminating waste. We audited the legacy Google and Meta accounts to transition from broad, inefficient targeting to a data-driven, full-funnel strategy.

Meta Ads Strategy

Creative-Led Prospecting: Leveraged Santa Cruz’s rich brand heritage and high-energy asset library to build ads that resonated natively in skate feeds.
Efficiency First: Eliminated audience overlap and budget fragmentation, focusing spend on high-yielding, dynamic product ads (DPAs) and engaged lookalikes.

Google Ads & Performance Max (PMax)

Data Cleanliness: Restructured tracking to give Google’s bidding algorithms clean, accurate conversion data.
Search & Shopping Synergy: Segmented campaigns to ensure high-intent search terms for iconic Santa Cruz hardware were captured efficiently, while PMax dynamically scaled lifestyle apparel visibility.

The Retention Engine: High-Velocity Klaviyo OptimiSation

To offset paid media costs and drive sustainable, organic revenue growth, we completely overhauled the brand's email marketing strategy. Instead of generic, low-frequency blasts, we shifted toward a high-velocity, data-driven approach that maximised revenue from Santa Cruz’s most loyal fans.

Engaged-Segment Scaling: We increased the frequency of regular campaign emails, specifically targeting their most active and engaged audience segments. This kept the brand top-of-mind for high-intent buyers without exhausting the wider list.
Deliverability Guardrails: To support this higher send volume, we employed strict behavioural segmentation. By filtering out unengaged profiles, we protected domain health, maintained exceptionally high open rates, and ensured maximum inbox deliverability.
Data-Driven A/B Testing: We ran continuous, rigorous A/B testing across subject lines, content layouts, and call-to-actions (CTAs). This iterative testing ensured that the increased email volume was met with highly engaging, conversion-focused content that resonated with the skate community.