What does a managed ecommerce agency do?

Weekday Assembly acts as an extension of your ecommerce team. Rather than simply building a Shopify store or running marketing campaigns, we manage every stage of your ecommerce operation—from Shopify development and performance marketing to merchandising, customer service, CRM and ongoing optimisation. Our goal is to help ambitious brands grow in Europe with one experienced partner instead of multiple agencies.

Can you help our brand expand into Europe?

Yes. Helping brands launch and grow across Europe is what we do. We support everything from Shopify localisation and multilingual storefronts to GDPR compliance, paid media, merchandising, logistics, customer service and local market strategy. Whether you're launching into one country or several, we help you scale with confidence.

Which ecommerce platforms do you work with?

We specialise in Shopify and Shopify Plus. Whether you're launching a new store, migrating from another platform, improving conversion rates or developing custom functionality, our team designs, builds and continually optimises Shopify stores that are built to grow.

What industries do you work with?

We primarily work with lifestyle, fashion and consumer brands that are looking to grow internationally. Our team has supported brands including Troy Lee Designs, YETI, Super73, JanSport, Deus Ex Machina, HUF Worldwide, Heelys and Santa Cruz Skateboards, helping them build stronger ecommerce operations across Europe.

Do you offer ongoing ecommerce support after launch?

Absolutely. We don't believe in a build-and-handover approach. After launch, we continue to support your business with technical development, conversion rate optimisation, SEO, paid media, merchandising, CRM, reporting and operational management. We become an extension of your team, helping your ecommerce business improve month after month.

Why choose Weekday Assembly instead of multiple specialist agencies?

Working with several agencies often creates gaps between development, marketing, operations and customer experience. Weekday Assembly brings these disciplines together under one team, giving you a single strategic partner responsible for your ecommerce growth. That means better communication, faster execution, clearer reporting and a joined-up strategy across every part of your online business.

JanSport Case Study: Scaling E-Commerce & Online Presence | Weekday Assembly<br/>

A great e-commerce strategy doesn't just capture existing market share—it actively generates demand and converts it with maximum efficiency.
When we took over the digital management for **JanSport** in Europe, the brand had incredible heritage but needed a modern digital engine to unlock its true commercial potential in these territories.
By transitioning to a creative, full-funnel marketing strategy using the RACE framework, with our high-converting **Assembled theme**, we didn't just make JanSport the most searched-for backpack brand—we turned that visibility into explosive, bottom-line growth.

The Conversion Catalyst: Our 'Assembled' Theme

Generating search visibility is only half the battle. Every new visitor gained via marketing momentum is a wasted opportunity if the storefront cannot convert them.

Transitioning JanSport's storefront to Shopify and deploying our proprietary Assembled theme was the ultimate catalyst for our 50% YoY revenue growth:

Mobile-First UX: Since backpack shopping heavily skews toward mobile-native students and younger demographics, the Assembled theme’s lightning-fast mobile performance drastically reduced bounce rates.
Seamless Merchandising: Built specifically to manage highly visual, multi-category catalogues, the theme allowed us to showcase product recommendations to drive improved items per order.
Frictionless Checkout Journey: By streamlining the path to purchase, we significantly boosted the site's baseline conversion rate, ensuring that the influx of regional traffic was fully monetised.

Paid Media: Engineering Regional Demand

Achieving this level of sustained visibility and revenue growth requires a delicate balance of brand-building and precision performance marketing. Instead of relying solely on bottom-of-funnel transactional ads, we built an integrated paid media engine designed to introduce the JanSport brand to a new generation of buyers.

Broadening the Funnel with YouTube & Demand Gen

Activating YouTube: We leveraged video-first storytelling on YouTube to capture attention where target demographics spend most of their time, building deep brand affinity before the peak "Back to School" buying season.
Driving Action via Demand Gen: By launching Google Demand Gen campaigns, we combined high-impact visual assets across YouTube, Shorts, Discover, and Gmail. This drove high-intent, visually engaged traffic directly to the storefront, bridging the gap between brand awareness and active consideration.

Meta Optimisation & High-Funnel Placements

Testing Upper-Funnel Placements: We expanded our Meta strategy beyond standard conversion placements, strategically testing placements higher up the funnel (such as Reels and Stories) to maximize brand reach and build a massive pool of retargetable prospects.
Rigorous Creative & Audience A/B Testing: We ran continuous, structured A/B tests across different creative formats and distinct audience segments. This ensured we were feeding the algorithm with the highest-converting assets while keeping acquisition costs highly efficient.

The Trend Line: Sustained Regional Visibility

We measure brand health by looking at undeniable, third-party data. Over the course of our partnership (spanning from 2022 to 2026), Google Trends data reveals a clear, compounding YoY increase in search volume for "JanSport" across both the UK and Ireland.

The UK Market Resurgence: By aligning high-impact paid media with major cultural and seasonal milestones (like the late-summer "Back to School" rush), we drove consistent YoY visibility increases.
Localised Ireland Strategy: Rather than treating Ireland as an offshoot of the UK, we built dedicated, geo-targeted campaigns. Google Trends data shows a mirrored, aggressive multi-year growth pattern in Irish search interest.
Search Engine Synergy: As our YouTube and Meta campaigns generated brand curiosity, we structured our Google Ads and Performance Max (PMax) campaigns to capture that high-intent traffic instantly, ensuring JanSport owned key top positions on the SERP.

Retention: High-Velocity Klaviyo Optimisation

To support our rapid customer acquisition and maximise the lifetime value of every new user, we deployed an active, data-driven retention framework via Klaviyo.

Engaged-Segment Scaling: We increased email campaign frequency specifically targeting their most active, highly engaged customer segments. This kept the brand top-of-mind for high-intent buyers without exhausting the wider list.
Strict Deliverability Guardrails: To support this higher volume of touchpoints, we set up strict behavioral segmentation. This protected our sender reputation, ensuring exceptional open rates and inbox deliverability.
Rigorous A/B Testing: We continuously tested subject lines, visual layouts, and CTAs. This ensured the content delivered to the skate, lifestyle, and student demographics was always fresh, engaging, and conversion-focused.