Data & Insights

Better data. Better decisions. Better growth.

When you expand into Europe, your data becomes more complex overnight. Multiple markets, currencies, tax rules, and customer behaviours all come into play. If your data isn’t structured properly, it quickly becomes a blocker instead of an asset.

We take ownership of your ecommerce data so it actually works for you.

Good Clean Data.

It starts with product data. Using tools like Matrixify, we manage your Shopify product imports at scale, ensuring everything is structured correctly from day one. But it’s not just about getting products into the system—it’s about making them perform. We optimise product listings for search, filtering, and merchandising so customers can find exactly what they’re looking for, quickly.

Consistency is key. We maintain catalogue accuracy across all markets, ensuring product information, pricing, and attributes are aligned. No mismatched data, no confusion for customers. At the same time, we refine product content to improve conversion—because how you present a product matters just as much as the product itself.

Customer data is handled with the same level of care. Whether you’re migrating from another platform or consolidating multiple data sources, we ensure everything is transferred cleanly, securely, and in a way that supports future marketing and retention efforts.

ANALYTICS

On the analytics side, we build a foundation you can trust. We audit and implement GA4 properly, set up tracking across Shopify and third-party tools, and ensure every key interaction is captured. That includes pixels, tags, and app integrations—so your marketing data is accurate and actionable.

We then bring everything together into clear, usable dashboards using Looker Studio. No digging through spreadsheets. No guesswork. Just straightforward insights that help you make better decisions, faster.

COmpliance. Covered.

For more advanced brands, we go deeper with data feed management and Marketing Mix Modelling. This helps you understand what’s actually driving performance across channels, so you can invest with confidence.

Compliance is a non-negotiable in Europe. We guide you through GDPR requirements, implement Consent Mode, and manage everything from privacy policies to cookie tools. We also stay on top of new legislation, so you don’t have to.

Back to Services