Shopify Development

Build it right. Scale it fast. Sell everywhere.

Expanding into Europe isn’t just about launching a site—it’s about building a storefront that works across different markets, languages, and customer expectations. That’s where we come in.

Our approach to Shopify development starts with collaboration. Before anything is designed or built, we work closely with your team to define a clear scope. That means aligning on your commercial goals, understanding your brand, and mapping out exactly what success looks like. No vague deliverables. No surprises halfway through.

From there, we build your storefront using our in-house Shopify 2.0 framework, assembled. This isn’t an off-the-shelf theme, it’s the result of over seven years of continuous R&D, shaped by working with high-growth brands and constantly evolving alongside Shopify’s latest technology.

assembled is designed to give you the best of both worlds. On the surface, it looks and feels completely on-brand, fully customised to your identity, your product, and how your customers shop. Under the hood, it’s built for performance. Fast load times, clean architecture, and seamless integrations come as standard, not as add-ons.

We’ve baked in best-in-class UX practices across every touchpoint. Navigation is intuitive, product discovery is frictionless, and the path to purchase is streamlined, whether your customer is browsing on mobile or desktop. Every interaction is designed to reduce drop-off and increase conversion.

But what really sets assembled apart is how it works behind the scenes. It’s built with operational efficiency in mind, making it easier for our team to manage, update, and scale your site over time. From merchandising and content updates to campaign launches, everything can be executed quickly and without unnecessary complexity.

Because we own and develop assembled in-house, it’s constantly improving. New features, performance enhancements, and Shopify updates are rolled out as part of our ongoing roadmap, so your site never falls behind.

The result is a storefront that doesn’t just look good—it performs, scales, and adapts as your business grows.

Your site:

Integrate and migrate

We also handle all the technical integrations needed to make your business run smoothly. Whether that’s connecting your ERP, CRM, or marketing tools, we ensure everything works together as one ecosystem. No clunky workarounds. No gaps in data.

User experience sits at the centre of everything we build. We don’t design for aesthetics alone—we design for behaviour. That means structuring pages in a way that guides customers naturally towards purchase, reducing friction, and making it easy to browse, compare, and buy.

If you’re already on another platform, we manage full migrations to Shopify or Shopify Plus. That includes data transfer, SEO preservation, and ensuring your new setup is stronger than what came before—not just a copy and paste job.

Optimise.
Optimise.
optimise.

Once your site is live, the real work begins. We continuously monitor site health, performance, and stability. Think of us as your long-term partner, not just a launch team. We proactively manage updates, fix issues before they become problems, and keep your storefront running at its best.

Conversion Rate Optimisation is built into everything we do. We start by setting clear, measurable objectives—so every change has a purpose. Using tools like Microsoft Clarity, we analyse real user behaviour to understand how people interact with your site. From there, we develop hypotheses, test ideas, and review results. It’s a constant cycle of learning and improving.

We don’t just suggest changes—we build them with you. Every improvement is backed by data, clearly explained, and implemented collaboratively. The goal is simple: turn more visitors into customers, consistently.