When great work leads to change, you don’t fight it, you move with it.

As one of our Directors puts it, “we successfully incubate brands.” Over the years, the cohort has helped build and scale some exceptional businesses, including leading the European launch of a multi-billion-dollar outdoor brand over the past six years. Their impact was so significant that the brand went on to acquire part of the team last year. That naturally pushed us to ask the same question of ourselves.

Who are we now, ten years in?
And more importantly, who do we want to be in five years?

We already knew one thing for sure: we had a seriously strong team, with the experience and capability to build something exciting. So instead of rushing into a surface-level rebrand, we took a step back and did it properly.

Everyone played a part, from brainstorming what would become Weekday Assembly, to shaping the values we really believe in. Our senior team reworked our entire service offering too, building it more like an eCommerce menu. So brands can pick exactly what they need, and skip what they don’t. 

The name Weekday Assembly is a quiet nod to where we’ve come from. Our WA mark still carries a trace of “vva”, but it also says something new:

Weekday: showing up consistently doing the work, Monday to Friday, nine to five.
Assembly: bringing the right people, tools, and thinking together to make things happen.

Along the way, we have defined our blueprint that guides how we work:

Stay Curious; great teams are built on openness, responsibility, and curiosity.
We Act Like Owners; we treat every brand like it’s our own.
Better Together; the best results come from collaboration, across our team and with our partners.

So what does that look like in practice?
We are your eCommerce department, proudly based in Bristol, United Kingdom.
We offer a menu of eCommerce expertise, so you can pick exactly what you need.
We experiment, learn, and refine to keep you ahead of the curve.
We grow when you grow, with a commission-aligned partnership.

Now, with stronger foundations, clearer focus, and bigger ambition, we’re ready for what’s next. 

We are now Weekday Assembly