What does a managed ecommerce agency do?

Weekday Assembly acts as an extension of your ecommerce team. Rather than simply building a Shopify store or running marketing campaigns, we manage every stage of your ecommerce operation—from Shopify development and performance marketing to merchandising, customer service, CRM and ongoing optimisation. Our goal is to help ambitious brands grow in Europe with one experienced partner instead of multiple agencies.

Can you help our brand expand into Europe?

Yes. Helping brands launch and grow across Europe is what we do. We support everything from Shopify localisation and multilingual storefronts to GDPR compliance, paid media, merchandising, logistics, customer service and local market strategy. Whether you're launching into one country or several, we help you scale with confidence.

Which ecommerce platforms do you work with?

We specialise in Shopify and Shopify Plus. Whether you're launching a new store, migrating from another platform, improving conversion rates or developing custom functionality, our team designs, builds and continually optimises Shopify stores that are built to grow.

What industries do you work with?

We primarily work with lifestyle, fashion and consumer brands that are looking to grow internationally. Our team has supported brands including Troy Lee Designs, YETI, Super73, JanSport, Deus Ex Machina, HUF Worldwide, Heelys and Santa Cruz Skateboards, helping them build stronger ecommerce operations across Europe.

Do you offer ongoing ecommerce support after launch?

Absolutely. We don't believe in a build-and-handover approach. After launch, we continue to support your business with technical development, conversion rate optimisation, SEO, paid media, merchandising, CRM, reporting and operational management. We become an extension of your team, helping your ecommerce business improve month after month.

Why choose Weekday Assembly instead of multiple specialist agencies?

Working with several agencies often creates gaps between development, marketing, operations and customer experience. Weekday Assembly brings these disciplines together under one team, giving you a single strategic partner responsible for your ecommerce growth. That means better communication, faster execution, clearer reporting and a joined-up strategy across every part of your online business.

Buying & Merchandising | Enhance Your Merchandising Strategy – Get Started

Buying & Merchandising

Sell smarter, not just more.

Success in Europe isn’t just about having great products—it’s about having the right products, in the right places, at the right time. That’s what effective buying and merchandising comes down to.

Planning with in-depth product strategies

We start with planning. Using historical data, market insights, and forward-looking trends, we forecast demand to help you strike the right balance between availability and risk. Too much stock ties up cash. Too little means missed revenue. We work to find that sweet spot.

Our approach takes into account both seasonal trends and key product drops. Whether it’s a major collection launch or a limited release, we plan inventory and sales strategies to maximise impact. Timing matters, and we make sure you’re ready for it.

Replenishment is just as important as initial buying. We monitor performance closely and adjust stock levels accordingly, ensuring your bestsellers stay available while underperforming products don’t drag you down.

We go deeper than surface-level planning with in-depth product strategy. That means analysing what’s working, what isn’t, and why. From there, we refine your assortment to better match customer demand across different European markets.

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Two people, a woman and a man, posing in a room with wooden floors and gray paneled walls. The woman is standing behind the man, who is sitting on an orange stool, with a smile. The man is wearing a black shirt, shorts, sneakers, and a cap, while the woman is wearing a white shirt over a black top.

Pricing & markdown analysis

Pricing plays a huge role in performance. We develop pricing strategies that are competitive but still protect your margins. When it comes to markdowns, we take a strategic approach—using data to decide when, where, and how to discount, rather than reacting too late.

Forecasting isn’t just short-term. We build both short and long-term models to help you plan ahead with confidence. This becomes even more important when entering new territories, where historical data might be limited. We combine available data with market knowledge to guide expansion decisions.

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Your ERP - Managed

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We also support ERP management, ensuring your systems are aligned with your merchandising strategy. Clean, accurate data across your systems means better decision-making and fewer operational headaches.

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