My Bristol Work Experience at Weekday Assembly

22 Jun

For my year 10 work experience, I went to work for Weekday Assembly, an analytical e-commerce agency in Bristol. I found it to be a great learning experience and essential for anyone who is looking to do advertising work experience. Whilst I got into the company via nepotism (thanks dad), I’m sure anyone who wants to do their year 10 work experience here could get in with relative ease.

Week Overview - Everything I Did

In my time at the ecommerce agency, I learned many different things, such as:

How to write a blog (which I am doing now) and make it engaging, noticeable and easy to find
The importance and impact of adding keywords related to what you’re writing and how to fit them in
How to make marketing emails, which I then sent out on behalf of big companies such as the skate brand Huf and the streetwear brand Deus Ex Machina.
Learned how Klaviyo reporting works and used them to check how well the emails I sent were performing.
Made and published multiple online ads on different platforms, such as Meta and Google, for Deus Ex Machina.
It was a great experience and it showed me how ecommerce insights impact performance.

SEO - Search Engine Optimisation

On my first day, I was taught the ins, outs, rights, forwards, and charlie browns of Search Engine Optimisation. Search Engine Optimisation is, put very simply, how high up you can get your website on the search results. The way to do this is filling your link/website with Keywords but not overstuffing it. Keywords are things that Google and other search engines look for to make sure people find your domain when they search for specific terms. E.g, when people look up “Year 10 work experience” or “ecommerce data feed” they might see this online marketing blog pop up, because it has those keywords that I just put in in order to get people to find and read this. I learned quite a lot and I have been putting those skills to use all throughout this blog. Do you think you can find my blatantly obvious keywords and finish my fun scavenger hunt? I hope not, because I think they’re supposed to be discreet.

E-Mails - Klaviyo Flows and Campaigns

When I made emails for the brands, I learned quite a bit about the inner workings of promotional messaging and just how much work goes into it, requiring specially done links (including UTMs) in order to match click data to the sites. Then making sure everything is exactly the way the brands want the message to be, confirming everything is labelled, only sending them to the people who want the message, making sure the message is sent or scheduled for the right time, and making sure all the information is all available, correct and GDPR compliant. In fact, because of my work, 3 promotional emails for Huf, Deus Ex Machina and Pro-Tec will be sent out to people subscribed to each of the brands. Hopefully some of you reading this blog will see one of these messages and buy something, so that I can prove the haters wrong and proudly say that I made people money on my year 10 work experience and you didn’t.

Paid Media - Meta & Google ads

Arguably the biggest thing I did this week was make adverts for not only the Meta platforms, such as Facebook and Instagram, but also for Google, such as the sponsored section on search results. Regrettably, I could only get one of the two types published, but I'm glad I got to make both of them.

Meta Ads

I didn’t realise that my dad worked at a Meta ads agency when I started this week, so that gave me a bit of insight as to what he actually does. When I was building the ads for meta, I used the platform built into the app, in order to make them. I learned the different types and goals of ads, such as awareness, which is to make people see the ad, and conversion, which is to make people spend money. I successfully built three awareness ads and one conversion ad, both of which are in review for publication. I can now proudly say that I made an advertisement, which I could not do before without lying.

Google Ads

Google ads were remarkably similar to Meta, just being marginally easier and requiring you to know how keywords work (see my paragraph on SEO for more details). However, unlike the Meta ads, I actually got one of the Google ads live, for the Deus Ex Machina weekend sale. I have seen how well it performed, and I think it has gone very well indeed, making a nice amount of revenue.

Closing Notes - What I Thought

I truly believe that this has been a greatly helpful and enjoyable week, filled with useful information, interesting insights, new people, my first meetings, having an influence over what people see online and getting to work with such talented marketers. To everyone who helped me, I thank you. But if you’re a young impressionable Year 10 from Bristol who’s got absolutely no clue what to do for their work experience, I personally recommend spending a week working at Weekday Assembly.