vvast has been through a lot over the past few years. It’s no secret the world of retail and technology hasn’t exactly stood still. Like many businesses, we’ve had to adapt, rethink, and evolve along the way.

Alongside this, the cohort has led a multi-billion-dollar outdoor brand through their launch in Europe over the last six years. So successfully, they acquired a portion of the business’ talent last year.

Over the past 12 months, we’ve taken the opportunity to quietly rebuild. Refining the business, sharpening its offering, and strengthening operations to develop a clear understanding of its place within the market.

As part of the next phase, founder Richie Jones will continue to work under the vvast moniker, as the business begins to transition from an eCommerce agency into a SaaS-focused model.

Simultaneously, Laura Justice, aided by tenured members of business, will lead the next eCommerce agency chapter. This includes a full rebrand and a renewed focus on delivering thoughtful, high-impact solutions for a growing client base.

We are now

Weekday Assembly.

The name is a quiet nod to where we’ve come from. Our WA mark still carries a trace of “vva”, but it also signals something new.

Weekday is about showing up consistently doing the work, Monday to Friday, nine to five.

Assembly is about bringing the right people, tools, and thinking together to make things happen.

“We’re incredibly grateful for the foundation Richie Jones created,” said Laura Justice. “The journey so far has given us the experience, relationships, and ambition to take the business into its next phase. The past year has given us the opportunity to step back, rethink, and build something stronger. Weekday Assembly represents a clearer, sharper version of what we’ve always been good at, eCommerce. We’re incredibly excited about what comes next.”

THE ASSEMBLY