vvast as an agency is splitting its operations between eCommerce and SaaS by strategically rebranding.
The team will continue to support our amazing brands in their eCommerce journeys across Europe under the new name, Weekday Assembly - operating independently from the new vvast SaaS venture.

vvast has grown and accelerated over the past few years. It’s no secret the world of retail and technology hasn’t exactly stood still. Unlike many businesses, we’ve had fun adapting, rethinking, and evolving along the way.

Over the past 12 months, we’ve seen the future. Now we know where we’re going and how we’re going to succeed. Refining the business, sharpening its offering, and strengthening operations to develop a clear understanding of our place within markets.

As part of the next phase, founder Richie Jones will continue to work under the old vvast brand as a new company (vvast international limited) operating as an AI SaaS business.

Simultaneously, Laura Justice (née Hewertson - Laura Hewertson also rebranded herself at the same time), aided by tenured members of business, will lead the next eCommerce agency chapter. This includes a full rebrand and a renewed focus on delivering thoughtful, high-impact solutions for a growing client base.

We are now

Weekday Assembly.

The name is a quiet nod to where we’ve come from. Our WA mark still carries a trace of “vva”, but it also signals something new.

Weekday is about showing up consistently doing the work, Monday to Friday, nine to five.

Assembly is about bringing the right people, tools, and thinking together to make things happen.

“We’re incredibly grateful for the foundation Richie Jones created,” said Laura Justice. “The journey so far has given us the experience, relationships, and ambition to take the business into its next phase. The past year has given us the opportunity to step back, rethink, and build something stronger. Weekday Assembly represents a clearer, sharper version of what we’ve always been good at, eCommerce. We’re incredibly excited about what comes next.”

THE ASSEMBLY